CPCA Video Innovations & Strategy

Market researchers forecast that 75 percent of the world’s mobile data traffic will be video by 2020. According to a national poll conducted by Facebook, mobile video creates a greater sense of communal sharing and engagement. Recognizing the opportunity to harness the power of video, CPCA began making deliberate efforts to expand our video library and grow our online presence in 2016. Thanks to these video projects, we are now reaching a larger audience to promote and highlight the value of community health centers.

CPCA first began by offering webcasts, which are micro-learning opportunities on recorded web video that help our members across all departments and roles to stay informed about new opportunities and trends in the health care field. We now have 18 different webcasts in our video library, each only 15-30 minutes in length. Topics include: Building Readiness for Addressing SDOH: PRAPARE in California, Improving Colorectal Cancer Screening Rates, Making Dollars and Sense in Social Determinants of Health, Updates in Initiatives and Trainings to Treat Opioid Addiction in the Health Centers, and the New CMS Emergency Preparedness Rule, just to name a few. A distinct advantage to webcasts over other CPCA learning offerings is that our videos have full player controls and can be accessed at the viewer’s convenience. With several more webcasts in the pipeline, our video library will continue to grow in the months to come. 


At the same time, CPCA piloted our first calChat video campaign to inform, inspire, and facilitate discussions about community health and wellness in California. Our vision is to showcase the innovative work in health centers across the state by highlighting work such as recognizing culture and diversity, patient education, special recognitions, community health fairs, food pantries, advocacy efforts, community art, staff appreciation, homeless outreach, and so much more. During the pilot, we highlighted videos from five different health centers and learned a great deal with this first foray into the online video scene. We recently relaunched this campaign, and we are excited to bring additional features to help our members reach a broader audience and to play a pivotal role in helping health centers share their story!

All of our video work is housed on our YouTube account @CPCAMedia. If you are interested in receiving notifications about CPCA’s future video work, please subscribe to our channel. Stay tuned for future video programming from CPCA.